Magazine

Emanuele, Let’s go back in time, at your first day in Inoxa.

I clearly remember my first day: I was welcomed with open arms, both by the owner and by the employees who were waiting for my arrival, a small detail that pleased me very much. The former company I worked for had a remarkably different and colder attitude, so the friendly and familiar environment that I found at Inoxa was a breath of fresh air. I immediately had the opportunity to express my ideas in the ongoing projects, which were carried out by the engineer in charge of Inoxa new products: I could benefit a lot from his experience and, at the same time, put my ideas to good use.

How would you describe Inoxa’s corporate culture?

Inoxa has always been oriented towards the total satisfaction of its customers. That’s why it offers, along with a rich catalogue of different products, an excellent service of assistance for customisation both for products and for instructions, like, for example, the promptness and ease of installation. On the other hand, the search for and the establishment of a serene and collaborative business atmosphere creates the right path for the choral development of ideas.

What R&S means at Inoxa?

The design activity is mainly based on the direct requests of our customers: we always consider them as an input for the creation of new products. Our attention is always oriented to the market trend: firstly, to the needs, such as the rationalization of the ever changing kitchen’s spaces, then to technological development, in order to offer products with intelligent and innovative solutions and, last but not least, to the care of design, with up-to-date shapes aligned to modern trends. All of this is combined with our research on production processes to optimize, rationalize and reduce manufacturing time and costs. We even design customized equipment for the realization of our products.

What are your strategic innovation drivers?

In an increasingly demanding and attentive market, I believe that the combination of quality and lightness best represents the current guideline for R&S activities. For quality, we mean reliability and durability of the products, strength and satisfaction of functionality requirements, and for lightness we mean easiness of installation and use, low cost and reduced manufacturing times.
 
Research, development, aesthetics and functionality: how do these terms bond together into concrete and specific products?

Those words are deeply interconnected. A new product must necessarily have a technological core that differs from the other available products on the market, it should offer a different solution to the same problem. But aesthetics without a proper form is never enough: ergonomics and lines make an object desirable and attractive. Research and development activities must necessarily focus on combining the two spheres.